Social media apps you should be paying attention to

What social media applications are right for you business?

It's important to understand that not all applications are right for every type of business. Understanding the target audience pertaining to a specific application if the first step in seeing if there is synergy between your company and marketing on that platform. This is not always a hard and fast rule as there may be a blue ocean opportunity that comes through trying out a new platform.

One example is Maple Property Group. Jacob Arfy worked at Maple Property Group in 2022, throughout his time he created a company TikTok account and hired a manager for this account. They created many short form video content materials about serious property related knowledge and information, not typically directed to the majority youth of TikTok's userbase. Maple grew to 25K followers and averaged 1 property sale per week due to the TikTok account investment. This serves as a reminder to be open to try new things if the plan and vision makes sense.

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General Application Overview:

1. Facebook: Companies of all types, from B2C to B2B, can find value on Facebook. It's a versatile platform suitable for building brand awareness, engaging with customers, and running targeted ad campaigns.
2. Instagram: Visual-centric businesses, such as e-commerce, fashion, food, travel, and creative industries, thrive on Instagram. It's ideal for showcasing visually appealing products and services.
3. Twitter: Companies seeking real-time engagement and conversation with a broad audience can leverage Twitter effectively. It's particularly useful for news outlets, tech companies, and brands with a strong online presence.
4. LinkedIn: LinkedIn is well-suited for B2B companies, professional services, and organizations looking to establish authority in their industry. It's a platform for networking, sharing industry insights, and recruiting talent.